ACADI RENATA

President and lead consultant in Crisis, Reputation and Digital PR.

Responsible for managing Cloud Responsable Reputation Programs

WPP, Communications Consortium

Lead PR Consultant

Launched Dgital PR programs and managed the agency and its 4 practices for a cluster of clients.

HEWLETT PACKARD, Miami, Florida

Responsible for the Printing and Imaging Division´s Marketing Communication Programas for Latin America

$27 billion technology and computer manufacturer.

Marketing Manager

Skillfully direct public relations and marketing aimed at the Latin America region. Collaborate with media and industry analysts to craft most effective product marketing plans. Develop strategies for broadening company image through sponsorship/endorsement deals with organizations such as NASCAR and Miss Universe. Serve as point person for company facility presentations in Europe for Indigo Division. Expand brand awareness throughout South America by enhancing business relationships while crafting effective marketing strategies targeting end users. Create productive communications strategies to reach all customers. Provide expert leadership for specialized product launches such as Large Format Printing.

Public Relations Improvements:

·  Boosted press coverage 250% in Latin America region by deploying executive speaking program.

·  Recognized with “Most Influential Public Relations Executive Award,” PC World Magazine’s “Best Public Relations Manager Award,” PC Magazines 1996 “Foreign Editor in Chief of the Year Award,” Hewlett Packard’s “President’s Club Award” and Hewlett Packard’s “Million Dollar Budget Manager Award” due to successful marketing improvements in Latin America.

·       Cultivated 450% increase in public relations and media exposure through productive media and public outreach strategies.

Sales & Cost Improvements:

·Increased channel supplies to $640 million in 2002 with superior management/marketing strategies.

·    Produced over $1 million in savings and expansion in retail infrastructure through productive marketing spending along with reductions in printed collaterals funds.

·  Increased company revenue by consistently surpassing sales quotas for 3 consecutive years.

·       Obliterated sales quota by 300% with sales of wide format printer to Latin America market.

·         Reduced marketing expenses by 35% with efficient cost control strategies.

·            Generated $500 million in annual sales through introduction of Photosmart brand.

·         Improved profits with product launch of first digital camera and photoprinting device.

·            Impacted revenues by skyrocketing sales 200% over quota for regional market.

·          Lowered advertising costs through focus on more effective marketing plans.

·  Optimized operational productivity by researching local market product customization.

EDITORIAL TELEVISA, Mexico, D.F.

Responsable de la oficina editorial de Pc Magazine para América Latina

Editor in Chief & Publisher

Managed daily operations, producing monthly Spanish versions of PC Magazine and PC Computing publications including programming and conversion processes. Directed activities of talented team of editors, writers and designers. Orchestrated sales and marketing strategies to elevate sales team performance targeting commercial pages, advertisements and sponsorships. Served as point of contact for interactions with other magazines in the consumer electronics group.

 Specific Accomplishments:

·            Expanded PC Magazine by improving content and growing size from 64 to 196 pages.

·            Heightened operations by co-authoring, translating or reviewing business and reference books while publishing more than 100 titles.

·            Optimized Webcontent Magazine by adding content through enclosed CD.

·            Produced more than $2 million in advertising revenue by expanding available advertising space from 30 to 132 pages.

·            Forged new market awareness and public relations improvement by conducting interviews with Bill Gates, Paul Allen, David Packard and other high profile subjects.

·            Increased market footprint and improved brand identity by building first Spanish edition PC Labs in Latin America.

·            Recognized with “Ziff Davis Foreign Editor of the Year Award” due to superior performance.